Tigrai Academy

Tigray Academy | June 20/2023

1. The Law of Leadership
   It’s better to be first than it is to be better.
2. The Law of the Category
   If you can’t be first in a category, set up a new category you can be first in.
3. The Law of the Mind
   It’s better to be first in the mind than it is to be first in the marketplace
4. The Law of Perception
   Marketing is not a battle of products. It’s a battle of perception.
5. The Law of Focus
   The most powerful concept in marketing is owning a word in the prospect’s mind.
6. The Law of Exclusivity
   Two companies cannot own the same word in the prospect’s mind.
7. The Law of the Ladder
   The strategy to use depends on which rung you occupy on the ladder.
8. The Law of Duality
   In the long run, every market becomes a two-horse race.
9. The Law of the Opposite
   If you’re shooting for second place, your strategy is determined by the leader.
10. The Law of Division
    Over time, a category will divide and become two or more categories.
11. The Law of Perspective
    Marketing effects take place over an extended period of time.
12. The Law of Line Extension
    There’s an irresistible pressure to extend the equity of a brand.
13. The Law of Sacrifice
    You have to give up something in order to get something.
14. The Law of Attributes
    For every attribute, there is an opposite, effective attribute.
15. The Law of Candor
    When you admit a negative, the prospect will give you a positive.
16. The Law of Singularity
    In each situation, only one move will produce substantial results.
17. The Law of Unpredictability
    You can’t predict the future unless you write your competitors’ plans.
18. The Law of Success
    Success often leads to arrogance and arrogance to failure.
19. The Law of Failure
    Failure is to be expected and accepted.
20. The Law of Hype
    The situation is often the opposite of the way it appears in the press
21. The Law of Acceleration
    Successful programs are not built on fads. They’re built on trends.
22. The Law of Resources
    Without adequate funding, an idea won’t get off the ground.

Source: Business_Library